Experience
Throughout my career, I have synergized marketing and communications strategy with technology development to create the most holistic and impactful user and brand experiences. Specialized in brand engagement, building community and membership programs and customer acquisition and retention.
2022 - Present
Owner, Eltee communications
Marketing and Communications Consultant providing strategic communications and marketing solutions for independent businesses across retail, service-based & nonprofit industries. Projects include lead building campaigns, content development, ad management, brand collateral.
2020- 2022
Group marketing director, jck & luxury (rx usa)
Led marketing and brand strategy for JCK, which produces the largest U.S. jewelry tradeshow, in addition to a luxury jewelry buying show and JCK Magazine. Worked with Event Director to identify new opportunities and drive innovation and growth, while managing annual budgets exceeding $1 million for various projects and events.
2016- 2020
Associate director of Communications & Digital development, jewelers of america
Led and contributed to membership communications, fundraising, advocacy, event planning, and public relations for the largest non-profit jewelry trade association in the U.S. Main point of contact for email marketing and content development. Responsibilities included annual content plan, email campaigns, web content, e-newsletter, quarterly printed newsletter, member renewal and recruitment campaigns. Responsible for all facets of digital development (website, email and other integrated platforms). Oversaw engagement and growth of subscription databases for 90,000+ trade and consumer contacts over three brands. Worked with Events & PR team for core events, including GEM Awards and JA Convention.
2010- 2016
Communications manager, jewelers of america
Responsible for corporate communications, transitioned organization from print-exclusive outreach to digital marketing program launching daily and weekly e-newsletters. Authored association informative educational content and press releases.
2007- 2010
Public affairs coordinator, jewelers of america
Assisted Public Affairs Director in advocacy outreach and member campaigns, including crisis communication and fundraising outreach efforts for JAPAC, the organization’s Political Action Committee.
2006
editorial coordinator, live design
Provided editorial support to entertainment design B2B media brand, Live Design magazine and show; producing e-newsletter, providing web and print content and trade show support.
“Creativity is intelligence having fun.”
- Albert Einstein